NATUZZI ITALIA家居

 COMPANY PROFILE

公司簡(jiǎn)介

Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is Italy’s largest furniture house and one of the most important global players in the furniture industry with eight manufacturing plants, twelve commercial offices and an extensive global retail network. Natuzzi is the Italian lifestyle and best-known brand in the furnishings sector worldwide (Ipsos Observer 2016). Continuous stylistic research, creativity, innovation, solid craftsmanship, industrial know-how and integrated management throughout the entire value chain are the mainstays that have made Natuzzi one of the few players with global reach in the furniture market. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993.

Natuzzi S.p.A.，Pasquale Natuzzi于1959年創(chuàng)立，目前已是意大利的家具企業(yè)，也是享譽(yù)國(guó)際家具行業(yè)的品牌之一，在全球擁有多家工廠，同時(shí)擁有覆蓋全球的銷售網(wǎng)。Natuzzi S.p.A.是國(guó)際家裝行業(yè)中著名的意大利生活型態(tài)品牌（益普索《2016品牌意識(shí)監(jiān)管報(bào)告》），于1993年5月13日在紐交所上市。

SALES NETWORK:

銷售網(wǎng)絡(luò)：

The Group exports its innovative products to five continents, in 123 Countries. Customer service and the entire sales network are managed by our business units in:

集團(tuán)向5大洲123個(gè)國(guó)家出口創(chuàng)新產(chǎn)品。我們分布全球下列地點(diǎn)的業(yè)務(wù)部門負(fù)責(zé)客戶服務(wù)和整個(gè)銷售網(wǎng)絡(luò)：

Italy (Santeramo in Colle, Bari) -USA (High Point, North Carolina) -Switzerland (Dietikon) -Spain (Madrid) -Benelux (Gell, Belgio) -Great Britain (Dartford, England) -Japan (Tokyo) -China (Shanghai) -Russia (Moscow) -India (Gurgaon) -Brazil (State of Bahia).

意大利（巴里Santeramo in Colle）-美國(guó)（北卡羅萊納州High Point）-瑞士（迪蒂孔）-西班牙（馬德里）-比荷盧聯(lián)盟（比利時(shí)Gell）-英國(guó)（達(dá)特福德）-日本（東京）-中國(guó)（上海）-俄羅斯（莫斯科）-印度（古爾岡）-巴西（巴伊亞州）。

RESEARCH & DEVELOPMENT:

研發(fā)：

In the furniture industry the Natuzzi Group is one of the largest investor in research and development. Pasquale Natuzzi personally manages this strategic activity throughthe Style Centre located in Santeramo in Colle (Italy), where a team of professionals are dedicated to the study of worldwide trends, to the design and the selection of materials.

在家具行業(yè)，Natuzzi集團(tuán)是非常重視研究和開(kāi)發(fā)的企業(yè)之一。Pasquale Natuzzi通過(guò)位于意大利Santeramo in Colle的風(fēng)格中心親自主持研發(fā)工作。風(fēng)格中心擁有一支專家團(tuán)隊(duì)，致力于全球設(shè)計(jì)趨勢(shì)研究和材料選擇。

PRODUCTION:

生產(chǎn)：

Production is horizontally integrated through factories in Italy, China, Brazil and Romania. The Group controls over 92% of raw materials and semi-finished products.

通過(guò)聯(lián)合意大利、中國(guó)、巴西和羅馬尼亞的工廠進(jìn)行橫向整合生產(chǎn)。本集團(tuán)掌控了超過(guò)92%的原材料和半成品。

SERVICES:

服務(wù)：

The Group guarantees an high level service to its customers: delivery at retailer’s premises, anywhere in the world, products invoiced in the retailer’s currency, and complete on-line pre-and post-sales assistance. The Group directly carries out the research and development of its products; it plans its new factories; it develops the management information systems and the extranet that allow customers, everywhere in the world, to directly track and manage their orders.

本集團(tuán)保證為客戶提供高水平的服務(wù)：可在世界任何地方的零售商場(chǎng)所交付產(chǎn)品，根據(jù)零售商要求的幣種開(kāi)具產(chǎn)品發(fā)票，并提供完整的在線售前和售后服務(wù)。本集團(tuán)直接負(fù)責(zé)產(chǎn)品的研發(fā)和新工廠的策劃建設(shè)；此

外，集團(tuán)還開(kāi)發(fā)了自己的信息管理系統(tǒng)和外聯(lián)網(wǎng)，使世界各地的客戶可以直接跟蹤和管理訂單。

ONE BRAND, TWO PRODUCT LINES

一個(gè)品牌，兩條產(chǎn)品線

Natuzzi is the best known lifestyle brand in the global furniture industry (Ipsos, 2016). Natuzzi differentiates its offerings into two lines of products: Natuzzi Italia and Natuzzi Editions.

Natuzzi是全球家具行業(yè)知名的生活方式品牌（益普索2016）。Natuzzi旗下產(chǎn)品分為Natuzzi Italia和NatuzziEditions兩大產(chǎn)品線。

Natuzzi Italiais the product line -all strictly made inItaly -offering a Total Harmony collection, now including a bed collection too. Natuzzi Italia sofas and armchairs are enriched by a selection of home furnishings, lamps, accessories and living room furniture to give happiness through beauty and relax. Natuzzi Italia is a high-end line and its products are sold at a retail market (through Natuzzi Italia stores and galleries) and in the free market.

Natuzzi Italia產(chǎn)品線全部在意大利精工制造，包括一個(gè)Total Harmony系列，后又推出床品系列。除了Natuzzi Italia沙發(fā)和扶手椅之外，還設(shè)計(jì)制造各種家居裝飾、燈具、配飾和起居室家具，致力于打造美觀、舒適又快樂(lè)的家居。Natuzzi Italia是一個(gè)高端系列，其產(chǎn)品通過(guò)零售市場(chǎng)（Natuzzi Italia門店和展館）以及自由市場(chǎng)銷售。

Natuzzi Editionsoffers a wide range of comfortable leather sofas, enhancing the Natuzzi’s renewed strengths: its huge knowledge of leather and its special planning and manufacturing heritage.

NatuzziEditions主營(yíng)各種舒適的真皮沙發(fā)，強(qiáng)調(diào)Natuzzi復(fù)興的優(yōu)勢(shì)：豐富的皮革專業(yè)知識(shí)以及獨(dú)特的設(shè)計(jì)制造傳統(tǒng)。

In addition, the Group manages the Sotftaly division private label (unbranded) dedicated to mass market dealers. This sales program offers sofas with the quality and services granted by Natuzzi Group, the largest Italian furniture manufacturer.

此外，集團(tuán)旗下還設(shè)有Sotftaly分部，專門負(fù)責(zé)面向大眾市場(chǎng)經(jīng)銷商的私人品牌（無(wú)品牌），主要供應(yīng)沙發(fā)產(chǎn)品，并提供Natuzzi集團(tuán)的優(yōu)異品質(zhì)和服務(wù)保障。